What are the Factors to Check Before taking Product Photography in Kerala?

In today’s competitive market, product photography is vital for every brand. With so many products being launched across various industries, having clear and high-quality images is essential for building a strong brand and product identity. Before customers hold the product in their hands, the photos are often the only thing they rely on to make a purchase decision. While anyone can take a picture, creating exceptional images is key to standing out. Only the best visuals can help brands survive and succeed as competition grows. Pixlabz, a leading professional product photography service provider, shares the key factors to consider when capturing outstanding product photos. 

What is Product Photography?

Product photography is all about showcasing a product through images. These photos highlight essential details like the brand name, packaging, ingredients, usage, certifications, etc. The goal is to capture creative, attractive pictures that grab attention and inform people about the product. Well-shot images can even turn potential followers into customers.

Product photography is key in building a brand’s identity and introducing products to a larger audience through a single image. It can also help detect counterfeit products and is widely used in social media advertising to boost sales.

Key Factors to Check Before Product Photography

With years of experience in product photography, Pixlabz has become the go-to choice for professional product photography services in Kochi, Kerala. Here, we share the key factors for capturing effective and impactful product photos.

1. Choose the Right Background: The background enhances your product and makes it stand out. Select a background colour that complements your product rather than defaulting to plain black or white. For a creative touch, consider using elements like product packaging or raw materials related to the product. This makes the photo more attractive and engaging. A well-chosen background can also save time on editing, so pick one that best suits your product.

• Use a white sweep as a background for your product photos. It creates a smooth, clean look by blending the vertical and horizontal surfaces seamlessly, keeping the focus on the product. Another option is a light tent, which helps capture object photos without shadows, ensuring a professional finish.

2. Set Up Your Product: Now, it’s time to place your product. While this may seem simple, ensure the angle, lighting, and placement are perfect for the shot. Double-check that the product is clean, free of damage, and not broken, as dirty or faulty items can leave a bad impression on customers. For items like jewellery, use adhesive or support to keep them steady and prevent them from shifting during the shoot.

3. Lighting: Lighting is key to capturing great product photos. While the concept is simple, getting the lighting right can be tricky—but it makes a big difference in the results. There are two types of lighting which is: natural and artificial.

• Natural Light: Natural light is cost-effective and delivers excellent quality. For the best results, ensure the sun is at its peak to provide bright and even lighting. However, natural light isn’t always reliable, depending on the time of day and weather.

• Artificial Light: Artificial lighting is the better choice for consistent lighting, especially if you need to shoot at different times. You can adjust and position the lights in a studio setup to suit the product. Professional product photography services, like Pixlabz, have the equipment and expertise to use artificial lighting effectively for stunning photos.

4. Use the Right Camera: The right camera is crucial for capturing high-quality product photos. Many types of cameras are available, so selecting the one that fits your needs is essential. Suppose you’re working with a professional product photography agency. In that case, they will handle this for you, as they usually have multiple cameras to suit different requirements.

• If you take the photos yourself, you can rent a suitable camera from local shops. Nowadays, smartphones have advanced camera technology, making them an excellent option for taking product photos on a low budget. Suppose you’re working on a cost-effective project. In that case, you can rely on a good-quality smartphone camera to capture clear and professional-looking images.

• To avoid blurry images, always use a tripod. It helps keep the camera steady and prevents shaking. While holding the camera by hand might be necessary at times, it can result in shaky photos, leading to unclear results. A tripod ensures crisp and clear images every time.

5. Take Multiple Images: Don’t limit yourself to one photo. Capture multiple images of the product in the same frame and experiment with different angles, lighting, and settings. This ensures that you’ll have other options if one image has issues like blurriness or missed details. Multiple shots also give you more variety, helping you select the best image that effectively highlights your product.

6. Edit the Images: Editing enhances your photos to make them look more professional. Through editing, you can improve the lighting, exposure, and overall quality of the image. It also helps with colour correction, lighting adjustments, and removing unwanted objects or empty spaces. By editing your pictures, you can ensure they are clear, polished, and of high quality, ready to be shared with customers or used for your own purposes.